Building the future of travel–rooted in legacy, strengthened by partnership and inspired by possibility.

ABOUT US

We are A | T Collective – a group of travelers deeply passionate about exploring the world and sharing the best of it. We are a holding company with a family of brands under our umbrella that is diverse as the travel aspirations of those who work with us. Collectively, we seek to provide unmatched service and value for travel advisors and their clients with a vetted portfolio, longstanding supplier relationships, and award-winning, U.S.-based customer service. 

OUR BRANDS

Pleasant Holidays

Founded in 1959, our flagship brand, Pleasant Holidays, is one of the nation’s argest tour operators for independent and group travel, offering vacations to more than 700 destinations around the world.

Pleasant Activities

One of the largest in-destination activity, tour, events and attractions providers in the Hawaiian Islands, offering more than 1,000 popular activities including sightseeing tours, luaus, sunset dinner cruises, zipline adventures, helicopter tours, fishing excursions, golf & spa reservations.

AAA Travel | Member First

Member FirstSM is dedicated to serving AAA travel advisors and their members, combining personal attention with the resources of one of the nation’s leading tour operators to offer vacation packages in the world’s most sought-after destinations.

EVOKE | INSPIRE

Setting a new standard in personalized, high-end, high-touch service, EVOKE | INSPIRE works exclusively with travel advisors to craft seamless journeys enhanced by expert concierge support.

WHY BOOK WITH US

Quality and consistency in every experience

Convenience and ease across each touchpoint

Broad product portfolio

Strong, long-standing partnerships with suppliers and travel advisors

FIT and group expertise shaped by decades of experience

Commitment to customer service throughout the booking and travel process